{"id":8961,"date":"2025-11-28T21:53:39","date_gmt":"2025-11-28T20:53:39","guid":{"rendered":"https:\/\/goldmez.com\/?post_type=product&#038;p=8961"},"modified":"2025-11-28T22:03:06","modified_gmt":"2025-11-28T21:03:06","slug":"goldmez-expreso-sobre-ruedas","status":"publish","type":"product","link":"https:\/\/goldmez.com\/index.php\/producto\/goldmez-expreso-sobre-ruedas\/","title":{"rendered":"Goldmez Expreso sobre Ruedas"},"content":{"rendered":"<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Goldmez Expresso sobre Rodas<\/strong>\u00a0es el modelo de entrada a la franquicia Goldmez: un carrito de caf\u00e9 m\u00f3vil econ\u00f3mico, compacto y muy visible, pensado para ubicaciones de gran tr\u00e1fico peatonal como ferias locales, mercados de calle, playas y eventos informales. El foco del concepto es claro: alto volumen, tickets accesibles y una experiencia de caf\u00e9 de especialidad r\u00e1pida y cercana, perfecta para turistas, j\u00f3venes, familias y trabajadores de zonas con pocas opciones de calidad.\u200b<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">El carrito se basa en un veh\u00edculo ligero tipo Piaggio Ape o similar, adaptado como cafeter\u00eda m\u00f3vil con una inversi\u00f3n total estimada entre 18.100 \u20ac y 35.600 \u20ac, incluyendo veh\u00edculo, adaptaci\u00f3n b\u00e1sica, equipamiento y capital de trabajo inicial. El equipamiento t\u00edpico contempla una m\u00e1quina de espresso semi-profesional, molino de caf\u00e9, peque\u00f1a nevera\/congelador para leche y refrigerios, sistema de agua y desag\u00fce, utensilios y tazas (desechables o reutilizables) y vinilado\/dise\u00f1o gr\u00e1fico llamativo que resalta los colores y la alegr\u00eda colombiana.\u200b<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">El men\u00fa se centra en bebidas cl\u00e1sicas (espresso, caf\u00e9 largo, gal\u00e3o\/latte, cappuccino, cold brew) con extras como leches vegetales y siropes, adem\u00e1s de snacks como empanadas o bolos, manteniendo un coste de producto estimado por bebida entre 0,40 \u20ac y 0,80 \u20ac. Esto permite m\u00e1rgenes brutos aproximados del 60% al 80% por bebida y un margen neto objetivo del 15% al 25%, siempre que exista un buen volumen de ventas y considerando costos operativos (personal, combustible, mantenimiento) y un canon recurrente de franquicia entre el 5% y el 8% de las ventas.\u200b<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Como modelo de negocio, se plantea como franquicia de producto y marca: Goldmez suministra en exclusiva caf\u00e9 de especialidad a precio mayorista preferencial y puede complementar con tazas, merchandising y recetas estandarizadas, garantizando as\u00ed la calidad del producto principal y un flujo de ingresos recurrente para la marca. El franquiciado se encarga de la operaci\u00f3n diaria, la gesti\u00f3n del punto de venta m\u00f3vil, el mantenimiento del veh\u00edculo y la contrataci\u00f3n de personal, con el respaldo de la formaci\u00f3n, manuales y uso de la marca incluidos en el canon de entrada inicial.<\/p>\n","protected":false},"excerpt":{"rendered":"<h2>Goldmez Expreso sobre Ruedas<\/h2>\n<p>Carrito de caf\u00e9 m\u00f3vil <strong>Goldmez Expresso sobre Rodas<\/strong>\u00a0montado sobre Piaggio Ape (o similar), colorido y pintoresco, dise\u00f1ado para alta rotaci\u00f3n en ferias, mercados, playas y eventos populares. Equipa m\u00e1quina de espresso semi-profesional, molino, peque\u00f1a nevera y sistema de agua, ofreciendo caf\u00e9 de especialidad Goldmez y snacks a precios accesibles para turistas, j\u00f3venes y familias.<\/p>\n","protected":false},"featured_media":8857,"comment_status":"open","ping_status":"closed","template":"","meta":{"give_campaign_id":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[103],"product_tag":[],"class_list":{"0":"post-8961","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-coffee-truck","7":"desktop-align-center","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/goldmez.com\/index.php\/wp-json\/wp\/v2\/product\/8961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldmez.com\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/goldmez.com\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/goldmez.com\/index.php\/wp-json\/wp\/v2\/comments?post=8961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goldmez.com\/index.php\/wp-json\/wp\/v2\/media\/8857"}],"wp:attachment":[{"href":"https:\/\/goldmez.com\/index.php\/wp-json\/wp\/v2\/media?parent=8961"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/goldmez.com\/index.php\/wp-json\/wp\/v2\/product_brand?post=8961"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/goldmez.com\/index.php\/wp-json\/wp\/v2\/product_cat?post=8961"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/goldmez.com\/index.php\/wp-json\/wp\/v2\/product_tag?post=8961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}